Malin Sofrone – Medium

Malin Sofrone

The perfect shot is a lie

When you see a really great food photo, when you watch a cooking show, see those travel photos, notice those instagram or Facebook photos…

2 min readFeb 1, 2021

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The perfect shot is a lie

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Malin Sofrone

Is this normal?

The child asks himself, Is this normal? The parent asks herself as well, Is this normal?

1 min readOct 28, 2020

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Is this normal?

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Malin Sofrone

How to be reasonable during the COVID pandemic

This is my personal manifesto for work and business during the COVID pandemic.

2 min readOct 15, 2020

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Malin Sofrone

Ferengi rules for modern businesses

Inspired by the Ferengi rules of acquisition from Star Trek, I’ve compiled a list adapted for modern businesses and managers.

2 min readOct 15, 2020

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Ferengi rules for modern businesses

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Malin Sofrone

What kind of colleague do you want?

The angry person that always finds something to complain about?

1 min readOct 7, 2020

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Malin Sofrone

Hiring talent, firing resources

Summary: Companies hire talent and fire resources. But surely things can be improved.

4 min readOct 7, 2020

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Hiring talent, firing resources

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Malin Sofrone
in
Cycling for fun

6 things I’d improve about Komoot

In the past three years I’ve spent hundreds of hours in the saddle and cycled for thousands of kilometers, bikepacking style. I use Komoot…

7 min readJan 26, 2020

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6 things I’d improve about Komoot

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Malin Sofrone

How I failed to sell a big shift

Once I worked in a company trying to sell them on being more user centred. And I failed. But I didn’t understand why until years later…

3 min readDec 12, 2019

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Malin Sofrone

Digital transformation is cultural transformation

How can it be that two similar companies, working in the same industry — use the same tools, read the same books and hire from the same…

2 min readNov 24, 2019

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Digital transformation is cultural transformation

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Malin Sofrone
in
Emotional agility

What we do not want

Determines what we want.

1 min readJan 6, 2019

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What we do not want

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Malin Sofrone

Malin Sofrone

Product manager and user experience designer. Love to share what I know and learn from others. Into long distance cycling. Views are my own.

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